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  • Surefire Ways to Select Superior Domain Names for New Online Enterprises Posted in domain name exchange by admin - Jan 27, 2012

    While some say that the dot-com bubble burst years ago, the fact is that online business has been thriving as of late. While the rest of the economy takes its tumbles and enjoys a roller-coaster ride of stress, the fact is that taking business endeavors to the world wide web is one of the best ways to succeed in an uncertain climate. Whether it’s starting a part-time shop on Etsy or launching an entire business based on blogging or offering assistance to travelers, plenty of people are finding ways to make their money online. And a whole lot of those who aren’t savvy with programming or code are getting into the act too, as they see it as more of an entrepreneurial activity than a hindrance based on the technological know-how required.

    After making arrangements to find a host for the actual site and talking to a designer–or finding an open-source platform–that allows for the sort of look and navigation that is desired, the next crucial step in online success is selecting the proper domain name. While domain names might not seem like an integral part of the entire process of moving an identity to cyberspace, it’s actually the first impression that any new site is able to make on those who are surfing the net. So choosing wisely can mean the difference between a ton of traffic and time spent wondering why things aren’t quite working out.

    For anyone who has never actually made a selection as far as URL picking is concerned, one major aspect is to keep things simple and straightforward. While it might seem like a brilliant idea to choose a catchy phrase that has nothing to do with the name of the business or the title of the site, the problem with this idea is that it actually splits people’s impression of what’s being checked out, so they might not associate one with the other. Likewise, having an excessively long title or URL for the site is going to be more difficult to remember, and people might make more mistakes trying to get there in the first place. Therefore, it’s important to consider that less is more than that a shorter URL will actually be more efficient in netting visitors.

    Aside from that, it’s worthwhile for first-timers who want to have a successful online enterprise to do a bit of homework. Check with Google or other search engines to see if the URL in question is blacklisted or if it is similar to a shadier web presence. Sometimes, something as simple as this can lead to failure before things even begin. Think of it along the lines of having a phone number that’s overly similar to a pizza place or something else–it’s quite annoying to have people associating your presence with this other factor, and it will be equally annoying for people to never reach the site because they assume that it’s something else entirely. Especially when starting out, taking a little bit of time to work on these aspects of picking domain names means the difference between being able to worry about other factors and being in a position of inconvenience from the very beginning.

    About the Author

    With the right domain name checker, it’s possible to figure out what the best options are for launching a new site. With http://www.domainnames.com/, finding the ideal online presence online is a breeze.

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